About Us
Founded by visionary leader Dr. Keith Yu, Sustaindemy was born out of a passion for sustainability and education. Our journey began with a simple idea: to empower individuals with the knowledge and skills to lead a sustainable lifestyle.

Our Philosophy
Our Story
Sustaindemy was born out of a deep passion for sustainability and a vision to achieve real, lasting impact. Founded by Dr. Keith Yu, also known as Dr. ESG, our journey began with a simple yet powerful idea: to move beyond awareness to drive real action towards a sustainable future.
Dr. Yu recognized the need for a platform that not only educates but also empowers individuals and businesses to integrate sustainability and ESG principles into daily practice. With his extensive experience in finance and ESG education, he founded Sustaindemy - a place where knowledge meets action.
At Sustaindemy, we believe that education is the cornerstone of transformation. We are committed to providing the resources, insights and support needed to promote sustainable practice and leadership. Our goal is to inspire and equip our members to become champions of sustainable development in their personal and professional lives.
Join us in our mission to move sustainability from buzzwords to action. Together, we can create a prosperous, responsible world for future generations. Welcome to Sustaindemy, where the journey to a sustainable future begins.

Sustaindemy Logo
Cultivating Harmonious Leaders for a Thriving World:
The logo encapsulates the essence of sustainability and responsible business practices through its symbolism. The three leaves represent the triple bottom line pillars of people, planet, and prosperity, which are the foundational principles of sustainable development and align with the core Environmental, Social, and Governance (ESG) factors. Intricately woven into the center of these leaves is a human figure, signifying that leaders are cultivated from embracing and integrating the harmonious coexistence of social equity, environmental stewardship, and economic growth. This powerful visual embodies Sustaindemy's commitment to nurturing leaders who will navigate the intricate balance between human needs, ecological preservation, and economic viability, while upholding ESG principles – paving the way for a thriving, equitable, and responsible world.